I tell my boyfriend that when we get married, one of the things he can do that will make me feel loved is to help me around the house.  To encourage him now, I praise him when he does his laundry (tell him he looks cute) or have this "sudden attraction" to be near him when he washes dishes (whenever I see him washing dishes, I hug him for the entire duration of the washing). Its fun for me and rewarding for him.